Target audience. Your target audience will determine what type of topics you need to write about. If you know your audience it will be easy to choose topics that they relate to, need, and feel comfortable with. You need to ‘talk’ to them and give them reasons to return. No matter if you are educating them, giving advice, or ranting, it is important to cater to your audience.
Relevance. This relates to 5 different areas: audience, niche, objectives, present time, and solving problems. If your content remains relevant to these five things, you should have no problem with creating a successful blog. Relevancy is very important to stay on track and create great content.
Inspiration. Find inspiration and ideas from other blogs. It is by no means ok to plagiarize or steal any content, but you can use successful blogs to get you on the right track. Use their headlines and adapt them to your niche. See how they arrange things and what they write about. Learn from them.
Content tools. Use tools that can help you find out which topics are trending in your niche. This will help you know what direction your posts could take to be relevant and successful. There are so many areas in one business that you can write about. You might find that knowing what is trending, can help you develop new ideas.
Now you can get started. Plan out your post and make sure you have done proper research. Always remember to enjoy your writing.