Target audience. Your target audience will determine what type of topics you need to write about. If you know your audience it will be easy to choose topics that they relate to, need, and feel comfortable with. You need to ‘talk’ to them and give them reasons to return. No matter if you are educating them, giving advice, or ranting, it is important to cater to your audience.
Relevance. This relates to 5 different areas: audience, niche, objectives, present time, and solving problems. If your content remains relevant to these five things, you should have no problem with creating a successful blog. Relevancy is very important to stay on track and create great content.
Inspiration. Find inspiration and ideas from other blogs. It is by no means ok to plagiarize or steal any content, but you can use successful blogs to get you on the right track. Use their headlines and adapt them to your niche. See how they arrange things and what they write about. Learn from them.
Content tools. Use tools that can help you find out which topics are trending in your niche. This will help you know what direction your posts could take to be relevant and successful. There are so many areas in one business that you can write about. You might find that knowing what is trending, can help you develop new ideas.
Now you can get started. Plan out your post and make sure you have done proper research. Always remember to enjoy your writing.
Many businesses have people running and writing blogs for them. It has become an essential part of online marketing. Businesses with blogs have more interaction with their customers. A blog also helps to increase traffic and improve your SEO ratings. We have compiled the top 5 reasons why having a business blog is no longer optional.
Business blogs can be part of the original website or it can be a separate site altogether. Either way, it creates traffic. If the blog is a separate site, it helps target new markets and visitors. It also increases your SEO ratings because of the in-content links and other links in your navigation.
Target Potential Clients
Business blogs don’t necessarily sell or market their products or services. It is more about discussing the industry and helping clients understand the processes and other aspects. Blogs very often consist of posts with tips or advice. These posts can draw new potential clients as they will know your name and remember you when they need your type of services.
Build a Community
Blogs are great for stimulating conversation and debate. People react on posts and comments and it can become a huge discussion. Responding and listening to what is being said, can help you learn more about your audience and how you can help them and also help you. If you understand your audience better, you are in a better position to market your product to their needs.
If your blog content is consistent, trustworthy, and of a high quality, you might be seen as an industry expert. Your blog can become the go-to place for advice or information in your industry. This will definitely be good for your business.
Be careful of making your business blog so business-like that it is boring. Add your own individuality and go off script every now and then. We call it ‘humanize’. If your readers can see that you are also just human, it makes it easier for them to relate to you and identify with you and your business.
For these reasons, it is wise to consider starting a business blog. Remember that it needs to be consistent and constant.
When you start your blog, you need to choose a theme. It is important that you choose the right theme for your business. The reason for your blog, the type of business, and what you want to achieve will influence your choice. There are many different options and they span almost any business you can think of. We have a few things for you to keep in mind when you choose your theme.
1. Simplicity is key – some businesses need all the vibrant colors and different custom applications, but most don’t. Choose a theme that is simple and meets your needs. Choose one that is easy to use and read.
2. Mobile adaptability – It is no longer optional to have your websites and blogs be adaptable to mobile viewing. A lot of online traffic happens through mobile devices like smartphones and tablets. If your site doesn’t adjust to make mobile reading easier, you will lose traffic.
3. Plugins – WordPress comes with plugins to improve functionality and allow you to do almost anything with your site. Make sure that you have all the ‘must-have’ plugins and research which others you might benefit from.
4. Browser compatibility – Themes might not look the same in different browsers. The theme creators will most likely indicate any incompatibility. To make sure that it will work in any browser, open the theme in different ones. This is important because people have different preferences when it comes to browsers. The most known ones are Edge, Mozilla Firefox, Google Chrome, Safari, and Internet Explorer.
5. Multiple languages – If you are writing a blog in a language other than English, you might want to consider choosing a theme that is multilingual or translation ready. The plugins help here as well. If your site is accessible to more people, regardless of their language, you might be more successful than if you don’t.
These are the top 5 things to keep in mind when choosing your theme. SEO optimization and help features are also important. Most of the info you need is available on WordPress or sites that help with setups.